Data alone is not persuasive, weave it with stories

Data doesn’t change behaviour, but emotions do.

Data never speaks for itself, that is why you need stories to go with the data.

Don’t wait for a perfect story. Take your story and make it perfect.

Dr. Hanita Hassan is an associate professor and she is currently the Chair of Language Academy, Faculty of Social Sciences and Humanities, UTM. She teaches Language and Communication Theories, Multimodal Discourse and ELT to postgraduate students. Her research interests include Systemic Functional Linguistics (SFL), multimodality, language in media, intercultural communication and ELT methodology. Currently, she is involved in two research projects: CEFR and language disabilities.

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