Professor Theo van Leeuwen – The Master of Social Semiotics and Multimodalilty

I felt so delighted when one of my PhD students shared this video with me. Professor Theo van Leeuwen was my supervisor when I did my PhD at Cardiff University, UK. My research was on the Generic Structure of Cooperate Websites. The focus was on the multimodal design of multinational company websites. And I am currently supervising PhD studies on applying Systemic Functional Linguistics and Multimodality to various social contexts, for example, education, media, tourism, advertisements and you name it.