Science of Persuasion

6 factors to influence others:

  1. reciprocity – give and take
  2. scarcity – people want more of things which are less of
  3. authority – credibility, knowledgeable and expert
  4. consistency
  5. liking – similar to us, compliments and cooperative
  6. consensus – people will look to the actions of others to determine their own

By: Robert Cialdini & Steve Martin

How do we integrate the 6 factors and communication skills? A question to ponder.

A great Doa

Surat Taubat Ayat 59

وَلَوْ أَنَّهُمْ رَضُوْاْ مَا آتَاهُمُ اللّهُ وَرَسُولُهُ وَقَالُواْ حَسْبُنَا اللّهُ سَيُؤْتِينَا اللّهُ مِن فَضْلِهِ وَرَسُولُهُ إِنَّا إِلَى اللّهِ رَاغِبُونَ

Dan (amatlah baiknya) kalau mereka berpuas hati dengan apa yang diberikan oleh Allah dan RasulNya kepada mereka, sambil mereka berkata: “Cukuplah Allah bagi kami; Allah akan memberi kepada kami dari limpah kurniaNya, demikian juga RasulNya; sesungguhnya kami sentiasa berharap kepada Allah”

( How much more seemly ) had they been content with that which Allah and His messenger had given them and had said : Allah sufficeth us . Allah will give us of His bounty , and ( also ) His messenger . Unto Allah we are suppliants .

Taken from:

Wu Zetian

I love watching historical dramas, either from Chinese, Korean or Turkish history. As I wrote earlier, watching Magnificent Century gave me the sadness feeling looking at how the ladies at that time were full of jealousy and hatred. The next drama will be Wu Zetian: The Only Female Emperor in Chinese History, with the hope that good lessons could be learnt from it.