6 factors to influence others:
- reciprocity – give and take
- scarcity – people want more of things which are less of
- authority – credibility, knowledgeable and expert
- liking – similar to us, compliments and cooperative
- consensus – people will look to the actions of others to determine their own
By: Robert Cialdini & Steve Martin
How do we integrate the 6 factors and communication skills? A question to ponder.