Science of Persuasion

6 factors to influence others:

1. reciprocity – give and take
2. scarcity – people want more of things which are less of
3. authority – credibility, knowledgeable and expert
4. consistency
5. liking – similar to us, compliments and cooperative
6. consensus – people will look to the actions of others to determine their own

By: Robert Cialdini & Steve Martin

How do we integrate the 6 factors and communication skills? A question to ponder.